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Hypnosis Training Education Article
Keeping Stage Hypnotists Up With the Times
Now and then we get a comment or two from career professionals who are disgruntled that we Hypnosis Gurus are “selling out the secrets” of stage hypnosis, or that we are “flooding the market” with new hypnotists by offering comparatively inexpensive training to anyone interested in learning the art, and thus subsequently “cutting the fees” that the old-boy’s-club can charge for their shows.
Perhaps unsurprisingly, I disagree with these claims, and I’d like to tell you why. Now be forewarned - much of what I have to say may sound a little harsh, and some of it may hit closer to home than you’d like, but this is reality, and we’re not really into pulling punches when it comes to business education - because our business is in assisting your success. So I think that if you consider all I have to say with an open mind, you’ll discover that I’m right.
First, and even though we market many of our products with a “Secrets from Las Vegas Insiders” tagline, there are no real “secrets” to sell concerning hypnosis itself. I say this because hypnosis, as you likely know, is a naturally occurring phenomenon - it’s not a magic trick that one must try to keep another from figuring out or the effect will be spoiled.
Yes, in order to harness the power of hypnosis and use it effectively to produce specific effects and outcomes you must study, learn and practice - just as you must study, learn and practice to talk, walk and ride a bike - and yes, there are tips and tricks (i.e. secrets) you can learn to make your personal show more successful once you have learned the basics - but truly, there are no mystical secrets to expose, only new skills and strategies to learn and perfect.
Secondly, it is my opinion that more hypnotists only lead to more opportunity. The more people who know about something, the more they will share that interest with others, and the more people there will be who want to see a show.
Furthermore, competition breeds innovation and improvement. If there are three new kids on your circuit, and you’ve not updated your skits and jokes in 20 years, yes, you are liable to lose gigs to those newcomers who are willing to work harder and smarter.
In my opinion, the biggest reason that "seasoned" professionals often find a decrease in bookings and/or revenue is that they get into a comfortable rut and fail to be creative and implement new skits and techniques into their act, and they fail to market themselves effectively.
When's the last time you attended a stage hypnosis training class, or went to a hypnotist convention, or read a book or watched an educational video on new hypnotic techniques? Most professional organizations in other industries (hypnotherapy included) require their members to obtain continuing education courses annually, to keep abreast of new advancements within the field. With all the new developments in the hypnosis industry in the past few years - induction styles, hypnotic phenomena demonstration strategies, modernized skits and so forth - surely you could learn something new or different - even if just marketing techniques or new venue ideas - that would help spice up your existing show a bit?
If in 2008 you are still ending every show with "YMCA" no matter the venue, or making John Bobbit jokes - when that event was 18 years ago and many of your audience members were still in diapers or not even born yet - or if you use outdated skits like turning a couple into "Burt Reynolds and Loni Anderson" at a high school grad night party - you are out of touch with today’s stage show customers - and you are likely to become one of those who complain that “newbies” or "bad trainers” are driving down the fees you can charge.
If in 2008 - the time of instant-access to everything from money to food to on-demand entertainment - you are still using a 10-20 minute Progressive Muscle Relaxation induction at your stage show, you are behind the times. Now, this does not mean that you must use instant inductions like Speed Trance, but that you may wish to consider integrating other more rapidly powerful and dramatic induction styles, if for no other reason than to shorten the audience's wait for getting on with the show they paid to see.
If your publicity photos are more than 5 years old, you are guilty of “false advertising” - everyone changes - hair, clothes, weight, wrinkles, etc. If you’re not happy with your real appearance these days, 1) your audience might not be either, and 2) you should probably make the effort to do a make-over. Image IS everything. Now, it’s okay to be older - people love “legends” - and it might be fun to put a chronological historical listing of head shots on your website to show how long you've been around - but the days of crowds looking forward to mullets, sequined jumpsuits or polyester leisure suits are generally over.
If your website offers "NEW Hilarious Videos from the 1998 & 1999 season" -this of course communicates a lot about the subject we are addressing. What about the 2000-2007 seasons? Did you retire? Are your videos not good enough to offer anymore? Or is your show today still the exactly same as back then, so it doesn't really matter which year you watch? Image IS everything.
If your website URL is not your own unique domain name (an expense of about $10 a year) - meaning you are using a domain name that is just an extension of an ISP like was common in 1997 - that communicates a lot (of negativity) to a 27-year-old booking agent looking for a great act to wow his younger crowd. It says that you are not an innovative, committed professional in tune with the times, and your content may not be either. Image IS everything.
If your show is not worth +/-$500 to you to have someone make you a simple yet snazzy website to market your craft, why would it be worth $3000 for someone to book you? Image IS everything.
If you offer sample video clips on your site, but the viewer must actually download all 300 megabytes to see it, rather than having it embedded to instantly play in a streaming flash viewer, you are hurting yourself, because today’s customers do not have the patience to put up with that kind of archaic technology to see what you can do - they will move on to the next hypnotist that they can see instantly. Being “user friendly” is an image, too.
And, you need to understand and get with the times on pricing fees for certain venues. If you’re playing at a comedy club which only holds 150 seats, and the club charges $25 per ticket, and you completely sell out, the club is still only grossing $3750 per night for your show. They have to pay their staff (usually about 10-15 people, from door men, sound/light guys, wait staff, cooks, ticket takers, cleaning crew, etc) for at least four hours of work for your 90-minute show, on top of rent, utilities, insurance, taxes and so forth - and still hope to make a profit for themselves. So, if you are demanding $3000 a night, they are likely going to go with someone who promises a similarly exciting show for less money, simply to stay afloat.
Remember, entertainment venues of all kinds have seen a decrease in attendance across the board for the past several years, primarily due to so many less expensive options. Even movie theaters have experienced a drastic cut in attendance, and they only charge on average $8 per ticket.
Now, we have no idea what YOUR show is like, and you may well be a gifted and talented hypnotist, but if you are finding yourself frustrated by a "glut" of new competition allegedly driving down acceptable fees, you might consider that some of these other factors could be at play, and that you may simply have to work harder and smarter than ever before to get your name out there (or maintain it) as being one of the top quality acts available at a reasonable price.
We wish you the best of luck in beginning and continuing your personal stage hypnosis show success! And if we can be of any assistance, please do not hesitate to contact our office.
~ Richard K. Nongard, LMFT/CCH
Richard Nongard, professional educator, is an accomplished stage performer, author, licensed psychotherapist, and certified clinical hypnotherapist.
If you have questions or would like more information, please feel free to email from our websites or call 1-800-390-9536.
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Perhaps the Best FREE Marketing Tool for Your Stage Hypnosis Career or Clinical Hypnotherapy Practice
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Use the amazing power of hypnosis and hypnotic phenomena not only during sessions or shows with clients - but to GET clients, too! ... The mistake many hypnotists make is in viewing Street Hypnosis as a whole different genre of trance performance, when really it's just an abbreviated form that can be demonstrated anytime, anywhere, with anyone. --more--
What's the difference between 'Speed Trance' and 'Stage' or 'Street' Hypnosis - and Why would I want to learn it?
- For those of you ‘in the know’ this may seem like a silly question, but for those who aren’t the terms may be confusing, so it’s a valid learning question, and one I’ve answered dozens of times over the past 6 months or so from curious customers. --more--
Hypnotic Phenomena... Huh... What is it good for?
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I am asked this question a lot by both new hypnotists and those who have been in practice for quite a while. They just can’t seem to wrap their minds around the concept, or they are afraid to try different forms of demonstration, so I try to explain what hypnotic phenomena is really all about. --more--
Performing Smaller Stage Hypnosis Shows
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I hear questions all the time from stage hypnotists about performing smaller shows - meaning for maybe 30-60 people - and in less organized venues - meaning bars or clubs, rather than a comedy club or other standard entertainment venu. Worries about these situations range from, "With such a small audience to draw from, will I get enough participants up on stage, and will enough of them be hypnotized to have a good show?" - to "What do I do if most everyone is too drunk or rowdy?" - to "What if I only have 30-45 minutes for the show?Not to worry - you CAN do it - you just ... --more--
About Stage Hypnosis Training and Courses
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Stage hypnosis is one of the most rewarding fields of study and, at the same time, it can be one of the most difficult. Stage hypnosis training can be very expensive, and most seminars occur in big cities like Las Vegas or London, or at annual conferences, like the Hypnoticon convention, now held twice each year in Atlanta and California. --more--
About Instant Hypnosis Inductions - Rapid Inductions, Speed Trance, NLP Handshake Inductions
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Whether you want to learn stage or street hypnosis or have been practicing professionally for years, or if you are a clinical hypnotist looking for better ways to engage your clients, rapid and instant inductions can improve your presentation and confidence. --more--
About Creating Unique Stage Hypnosis Show Skits
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We’ve seen tons of shows across the country by dozens of different performers over the years, from various conventions, to Vegas, to comedy clubs in the Midwest, school events and so forth. Many have had the same elements or bits, but done differently, and some were done exactly the same. --more--
About Stage Hypnotists Keeping Up with the Times
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Now and then we get a comment or two from career professionals who are disgruntled that we Hypnosis Gurus are “selling out the secrets” of stage hypnosis, or that we are “flooding the market” with new hypnotists by offering comparatively inexpensive training to anyone interested in learning the art, and thus subsequently “cutting the fees” that the old-boy’s-club can charge for their shows. --more--
About Teen Hypnotist Training Philosophy
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These days, when it seems difficult to get most kids interested in anything more than chatting with friends or playing games on the Internet, it is amazing to us that many in the industry will so adamantly poo-poo the idea of training teenagers to become hypnotists. --more--
About Clinical Hypnosis Training for Stage and Street Hypnotists
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Many stage hypnotists are only that - stage hypnotists - and they have never taken a clinical course in hypnosis. And many clinical hypnotists only practice clinical hypnosis, and may even shudder at the mere mention of hypnosis for entertainment purposes. And then there are the hypnotists who regularly practice both stage and street hypnosis. --more--
MORE HYPNOSIS TRAINING ARTICLES
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More Hypnosis Gurus Stage, Street and Clinical Hypnosis Training resources can be
found at our sister website www.SubliminalScience.com
and at your local library or bookstore.
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